Running a coffee shop comes with numerous satisfactions, but the responsibilities are also high. While making sure that everything runs smoothly and most importantly, that you offer incredible hot beverages is a certain way to advertise your business, there are some other additional ways in which you can win an important segment of the market. While internet marketing is a way to win the attention of potential clients what happens inside and outside your coffee shop is another great way to make sure that you put your business in the best possible light. Below are some tried and tested strategies to promote your coffee shop.
Inside the Shop
You want to create a perfect environment for your visitors to recharge, and one of the surest ways to do so is by assuring great overall services, besides great, high-quality coffee beverages. Make the environment a homely and welcoming one. First, assure that the Wi-Fi connection is a stable one. The truth of our day and time is that customers are more likely interested in that aspect than a perfect coffee. Make sure that all the tables in your coffee shop have a great signal.
Then, you should have plenty of power sockets. Most coffee shop customers oftentimes work from there, especially freelancers. You want to make sure that there is a regular possibility to recharge their electronic devices.
Your menus matter as well. While these are generally seen as a simple list from where customers can order their drink, there is more than this when it comes to your coffee shop’s menus. Try to think of a design that is eye-catching enough. You also want to place the items into your menu based on the “golden triangle” principle. When first opening the menu, your customer’s eyes will fall on the center, before moving upwards and the bottom corners. So, make sure that you place the most rewarding offers (rewarding for everybody) in the center of your menu. A spotter offer means another sale made. You could also try to implement a loyalty program, with reward cards and other similar strategies.
Outside the Shop
The way you present your business to the customer even before entering your shop is important. A snappy chalkboard sign will most likely leave potential customers impressed. With snappy and intelligent chalkboards, an increasing number of customers will raise their interest in your offers and products. Create various messages and rotate through them. See to which of those your clients react the best and search for similar ideas. When people are in a hurry, it’s unlikely to stop by and have a sip of your beverages, so a witty checkboard sign might do the trick.
While these pieces of advice are not advertising per se, people pay increased attention to the state of the fact inside and outside the shop. Not many establishments like yours master these promotional approaches, so try to do your best in this case. Yes, a good SEO campaign will help, great content will also do the trick, but pay attention to the tricks above.